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Case
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Reference no. 575-002-1
Subject category: Marketing
Authors: K Melton (Nottingham Trent University)
Published in: 1975
Length: 30 pages
Data source: Field research
Topics: Advertising
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Abstract

The case concerns the development of an advertising strategy and discussion of advertising tactics for a small private airline - British Midland Airways. The student is confronted with a considerable body of comparatively raw data from which he or she is expected to discover a number of salient features.
Location:
UK
Industry:
Transport
Size:
Small
Other setting(s):
1974
Teaching note
-
Reference no. 575-002-8
Subject category: Marketing
Authors: K Melton (Nottingham Trent University)
Published in: 1975
Length: 8 pages
View full details

About

Abstract

The case concerns the development of an advertising strategy and discussion of advertising tactics for a small private airline - British Midland Airways. The student is confronted with a considerable body of comparatively raw data from which he or she is expected to discover a number of salient features.

Settings

Location:
UK
Industry:
Transport
Size:
Small
Other setting(s):
1974

Related

Teaching note
-
Reference no. 575-002-8
Subject category: Marketing
Authors: K Melton (Nottingham Trent University)
Published in: 1975
Length: 8 pages
View full details