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Case
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Reference no. 575-004-1
Subject category: Marketing
Authors: Peter Doyle (University of Bradford)
Published in: 1975
Length: 10 pages
Data source: Field research

Abstract

The case encourages the student to criticise an advertising proposal made by an Agency and then go on to develop a systematic approach to the problem in the context of an overall corporate plan.
Location:
Industry:
Size:
Large retail chain
Other setting(s):
1973

About

Abstract

The case encourages the student to criticise an advertising proposal made by an Agency and then go on to develop a systematic approach to the problem in the context of an overall corporate plan.

Settings

Location:
Industry:
Size:
Large retail chain
Other setting(s):
1973

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