Product details

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Case
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Reference no. 374-022-1
Published in: 1974
Length: 14 pages
Data source: Field research

Abstract

Several long established bakeries have consolidated their operations in the interest of improving marketing and distribution. The problem is to consider changes in production (presently scattered over many factories), sales methods, possible expansion, and reorganisation of the power structure.
Location:
Industry:
Size:
GBP44.5 million sales
Other setting(s):
1965

About

Abstract

Several long established bakeries have consolidated their operations in the interest of improving marketing and distribution. The problem is to consider changes in production (presently scattered over many factories), sales methods, possible expansion, and reorganisation of the power structure.

Settings

Location:
Industry:
Size:
GBP44.5 million sales
Other setting(s):
1965

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