Subject category:
Strategy and General Management
Published in:
1974
Length: 36 pages
Data source: Field research
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Abstract
This case relates events following decisions to integrate the separate firms in order to gain a dominating position in the UK biscuit market, and, as part of the latter decision, to close four factories and expand two others, besides taking over the dominant supplier of 'own brands'.
Subject category:
Strategy and General Management
Published in:
1974
Length: 5 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1974
Length: 14 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1974
About
Abstract
This case relates events following decisions to integrate the separate firms in order to gain a dominating position in the UK biscuit market, and, as part of the latter decision, to close four factories and expand two others, besides taking over the dominant supplier of 'own brands'.
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Related
Subject category:
Strategy and General Management
Published in:
1974
Length: 5 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1974
Length: 14 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
1974