Subject category:
Strategy and General Management
Published in:
1974
Length: 26 pages
Data source: Published sources
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Abstract
This case deals with strategy and structure in a leading UK paper company and the way in which strategy is modified in response to environmental change. The case concentrates on a strategy of geographic expansion overseas. It can be taught individually and in conjunction with A Note on the Paper Industry in the U.K. (374-028-5) and Reed International Ltd (374-030-1).
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Abstract
This case deals with strategy and structure in a leading UK paper company and the way in which strategy is modified in response to environmental change. The case concentrates on a strategy of geographic expansion overseas. It can be taught individually and in conjunction with A Note on the Paper Industry in the U.K. (374-028-5) and Reed International Ltd (374-030-1).