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Case
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Reference no. 374-046-1
Authors: Derek Channon (Alliance Manchester Business School (MBS))
Published in: 1974

Abstract

Deals with Ford''s European strategy for competing in the automobile market. Deals with aspects of international product, production, research and labour policy together with organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Volkswagen (374-048-1) & BLMC (374-050-1).
Location:
Industry:
Size:
Large
Other setting(s):
1967-1972

About

Abstract

Deals with Ford''s European strategy for competing in the automobile market. Deals with aspects of international product, production, research and labour policy together with organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Volkswagen (374-048-1) & BLMC (374-050-1).

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1967-1972

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