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Case
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Reference no. 374-046-1
Subject category: Strategy and General Management
Authors: Derek Channon (Alliance Manchester Business School (MBS))
Published in: 1974
Length: 45 pages
Data source: Field research
Topics: Strategy formulation; Organisational structure and development; Competition; International business
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Abstract

Deals with Ford''s European strategy for competing in the automobile market. Deals with aspects of international product, production, research and labour policy together with organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Volkswagen (374-048-1) & BLMC (374-050-1).
Location:
Europe
Industry:
Motor
Size:
Large
Other setting(s):
1967-1972
Background note
-
Reference no. 374-046-5
Subject category: Strategy and General Management
Authors: Derek Channon (Alliance Manchester Business School (MBS))
Published in: 1974
Length: 35 pages
Data source: Published sources
Topics: Industrial structure; Strategy formulation; Business environment
View full details

About

Abstract

Deals with Ford''s European strategy for competing in the automobile market. Deals with aspects of international product, production, research and labour policy together with organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Volkswagen (374-048-1) & BLMC (374-050-1).

Settings

Location:
Europe
Industry:
Motor
Size:
Large
Other setting(s):
1967-1972

Related

Background note
-
Reference no. 374-046-5
Subject category: Strategy and General Management
Authors: Derek Channon (Alliance Manchester Business School (MBS))
Published in: 1974
Length: 35 pages
Data source: Published sources
Topics: Industrial structure; Strategy formulation; Business environment
View full details