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Background note
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Reference no. 374-046-5
Published in: 1974
Length: 35 pages
Data source: Published sources

Abstract

This case deals with the development of the European Automobile Industry. It discusses the various companies engaged in the industry and the differences in their approach, together with the key environmental trends affecting these strategies. The case is usually taught as a precursor to subsequent cases dealing with three of the major competitors.
Location:
Industry:
Other setting(s):
1972 on

About

Abstract

This case deals with the development of the European Automobile Industry. It discusses the various companies engaged in the industry and the differences in their approach, together with the key environmental trends affecting these strategies. The case is usually taught as a precursor to subsequent cases dealing with three of the major competitors.

Settings

Location:
Industry:
Other setting(s):
1972 on

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