Subject category:
Strategy and General Management
Published in:
1974
Length: 29 pages
Data source: Field research
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Abstract
Deals with the world-wide development of Volkswagen in the postwar period under its three chief executives. Concentrates on Volkswagen''s overall strategy with specific attention to product policy, production policy and organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Ford of Europe (374-046-1) and BLMC (374-050-1) as an industry series.
Subject category:
Strategy and General Management
Published in:
1974
Length: 35 pages
Data source: Published sources
About
Abstract
Deals with the world-wide development of Volkswagen in the postwar period under its three chief executives. Concentrates on Volkswagen''s overall strategy with specific attention to product policy, production policy and organisation structure. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-5) and comparatively with similar cases on Ford of Europe (374-046-1) and BLMC (374-050-1) as an industry series.
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Subject category:
Strategy and General Management
Published in:
1974
Length: 35 pages
Data source: Published sources