Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 374-050-1
Authors: Derek Channon (Alliance Manchester Business School (MBS))
Published in: 1974

Abstract

Deals with the strategy of British Leyland in a European context. Specific attention is paid to product policy, organisation and finance. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-1) and comparatively with similar cases on Ford of Europe (374-046-1) and Volkswagenwerk AG (374-048-1).
Location:
Industry:
Size:
Large
Other setting(s):
1967-1972

About

Abstract

Deals with the strategy of British Leyland in a European context. Specific attention is paid to product policy, organisation and finance. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-1) and comparatively with similar cases on Ford of Europe (374-046-1) and Volkswagenwerk AG (374-048-1).

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1967-1972

Related