Subject category:
Strategy and General Management
Published in:
1974
Length: 37 pages
Data source: Field research
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Abstract
Deals with the strategy of British Leyland in a European context. Specific attention is paid to product policy, organisation and finance. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-1) and comparatively with similar cases on Ford of Europe (374-046-1) and Volkswagenwerk AG (374-048-1).
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Abstract
Deals with the strategy of British Leyland in a European context. Specific attention is paid to product policy, organisation and finance. The case is usually taught in conjunction with A Note on the European Automobile Industry (374-046-1) and comparatively with similar cases on Ford of Europe (374-046-1) and Volkswagenwerk AG (374-048-1).