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Case
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Reference no. 474-052-1
Authors: D J Moul (Anglia Ruskin University)
Published in: 1974

Abstract

You have been proposed by Mr. F.Smith as an additional member of the Board - you have been appointed after some opposition at Board level as Director of Manufacturing, Director of Marketing. You have done the DMS course, are a graduate in industrial engineering, worked previously for ICI in research and development of building materials. You are 33, married with 2 children at home, and see yourself as a progressive, marketing orientated, modern manager. Consider the organisation and personalities of the management of Alpha Brick. Consider alternative management strategies for the future. Consider what impact you might have in the present management group.
Location:
Industry:
Size:
Medium, large
Other setting(s):
1972-1973

About

Abstract

You have been proposed by Mr. F.Smith as an additional member of the Board - you have been appointed after some opposition at Board level as Director of Manufacturing, Director of Marketing. You have done the DMS course, are a graduate in industrial engineering, worked previously for ICI in research and development of building materials. You are 33, married with 2 children at home, and see yourself as a progressive, marketing orientated, modern manager. Consider the organisation and personalities of the management of Alpha Brick. Consider alternative management strategies for the future. Consider what impact you might have in the present management group.

Settings

Location:
Industry:
Size:
Medium, large
Other setting(s):
1972-1973

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