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Case
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Reference no. 574-019-1
Subject category: Marketing
Authors: Franz Boecker (University of Erlangen-Nuremberg)
Published in: 1974
Length: 10 pages
Data source: Field research

Abstract

A company loses market share steadily in spite of good profit situation in its product range. The case focus is on the reasons for this situation, and its significance. This is a first of a three-case series (574-019-1 to 574-021-1).
Location:
Industry:
Size:
Large
Other setting(s):
1969

About

Abstract

A company loses market share steadily in spite of good profit situation in its product range. The case focus is on the reasons for this situation, and its significance. This is a first of a three-case series (574-019-1 to 574-021-1).

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1969

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