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Abstract
A company loses market share steadily in spite of good profit situation in its product range. The case focus is on the reasons for this situation, and its significance. This is a first of a three-case series (574-019-1 to 574-021-1).
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Abstract
A company loses market share steadily in spite of good profit situation in its product range. The case focus is on the reasons for this situation, and its significance. This is a first of a three-case series (574-019-1 to 574-021-1).