Dunker & Co Ltd (C) - The Case Centre

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Compact case

Case

Reference no. 574-021-1

Subject category: Marketing

Authors: Franz Boecker (University of Erlangen-Nuremberg)

Published in: 1974

Length: 5 pages

Data source: Field research

Topics: Market research; Salesmen; Employee performance and assessment; Operational research

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Abstract

This case is a proposal to solve the problem of case (B) (574-020-1). The methodology of the proposal should be analysed. This is the last in a three case series (574-019-1 to 574-021-1).

Location:

Germany

Industry:

Cosmetics

Size:

Large

Other setting(s):

1969

About

Abstract

This case is a proposal to solve the problem of case (B) (574-020-1). The methodology of the proposal should be analysed. This is the last in a three case series (574-019-1 to 574-021-1).