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Compact case
Case
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Reference no. 574-022-1
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 1 pages
Data source: Generalised experience
Topics: Information systems; Market research
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Abstract

Marketing research. Defining information requirements in a leisure industry. Short case for use in session of about l hour.
Location:
UK
Industry:
Entertainment and leisure
Size:
Small
Teaching note
-
Reference no. 574-022-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
View full details

About

Abstract

Marketing research. Defining information requirements in a leisure industry. Short case for use in session of about l hour.

Settings

Location:
UK
Industry:
Entertainment and leisure
Size:
Small

Related

Teaching note
-
Reference no. 574-022-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
View full details