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Compact case
Case
-
Reference no. 574-024-1
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
Data source: Generalised experience
Topics: Market research; Statistics
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Abstract

Data collection in marketing. Short case for use in session of about 1 hour.
Industry:
Services
Size:
Large
Teaching note
-
Reference no. 574-024-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
View full details

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Abstract

Data collection in marketing. Short case for use in session of about 1 hour.

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Industry:
Services
Size:
Large

Related

Teaching note
-
Reference no. 574-024-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
View full details