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Compact case
Case
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Reference no. 574-025-1
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 2 pages
Data source: Generalised experience
Topics: Purchasing; Salesmen

Abstract

Organisational buying. Short case for use in session of about 1 hour.
Location:
Industry:
Size:
Large

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Abstract

Organisational buying. Short case for use in session of about 1 hour.

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Location:
Industry:
Size:
Large

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