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Compact case
Case
-
Reference no. 574-030-1
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 1 pages
Data source: Generalised experience
Topics: Advertising; Brand management
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Abstract

Use of branding and brand names. Short case for use in session of about 1 hour.
Location:
UK
Industry:
Engineering
Size:
Medium
Teaching note
-
Reference no. 574-030-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 3 pages
View full details

About

Abstract

Use of branding and brand names. Short case for use in session of about 1 hour.

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Location:
UK
Industry:
Engineering
Size:
Medium

Related

Teaching note
-
Reference no. 574-030-8
Subject category: Marketing
Authors: K J Blois (Loughborough University); D W Cowell (Loughborough University)
Published in: 1974
Length: 3 pages
View full details