Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 23 pages
Data source: Published sources
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Abstract
This background note is to accompany the case series 'Lesney Products & Company Limited'. This note describes the structure of the UK toy industry in the latter half of the 1960s. Details of the major companies are given together with a discussion of product types, sources of innovation, marketing approaches, distribution channels and manufacturing processes. The note considers the impact of US toy manufacturers on the UK industry and raises a number of future problem issues.
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 25 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 18 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 11 pages
Data source: Published sources
About
Abstract
This background note is to accompany the case series 'Lesney Products & Company Limited'. This note describes the structure of the UK toy industry in the latter half of the 1960s. Details of the major companies are given together with a discussion of product types, sources of innovation, marketing approaches, distribution channels and manufacturing processes. The note considers the impact of US toy manufacturers on the UK industry and raises a number of future problem issues.
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Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 25 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 18 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 11 pages
Data source: Published sources