Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Share a link:
https://casecent.re/p/24628
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Abstract
This is part of a case series. This case describes the development of the company's overseas operation from 1964 to 1972. Specifically the case discusses the performance of the US, Canadian and Australian subsidiaries and terminates with the acquisition of a German company. A background note is available to accompany the case series.
About
Abstract
This is part of a case series. This case describes the development of the company's overseas operation from 1964 to 1972. Specifically the case discusses the performance of the US, Canadian and Australian subsidiaries and terminates with the acquisition of a German company. A background note is available to accompany the case series.