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Case
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Reference no. 373-041-1
Published by: Cranfield School of Management
Published in: 1973
Length: 21 pages
Data source: Field research

Abstract

This is part of a case series. This case describes the development of the company's overseas operation from 1964 to 1972. Specifically the case discusses the performance of the US, Canadian and Australian subsidiaries and terminates with the acquisition of a German company. A background note is available to accompany the case series.
Location:
Industry:
Size:
5,000 employees
Other setting(s):
1972

About

Abstract

This is part of a case series. This case describes the development of the company's overseas operation from 1964 to 1972. Specifically the case discusses the performance of the US, Canadian and Australian subsidiaries and terminates with the acquisition of a German company. A background note is available to accompany the case series.

Settings

Location:
Industry:
Size:
5,000 employees
Other setting(s):
1972

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