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Authors: Steven L Diamond (University of Glasgow); Thomas E Milne (University of Glasgow)
Published in: 1973
Length: 16 pages
Data source: Field research

Abstract

Fisher Price has linked up with Britoy Co* and so secured a European base. The managing director''s urgent task is to devise a marketing strategy and create his first year''s plan. More than enough information is there to create a demanding, creative, analytical marketing case. Students tend to concentrate on distribution. Use in the distribution or marketing planning sections of marketing course. Excellent examination case (according to students). Note on the British Toy Market (373-044-5) is a necessary adjunct to the (B) (373-044-1) and (C) cases. *Disguised company name.
Location:
Industry:
Size:
2 large companies
Other setting(s):
1972

About

Abstract

Fisher Price has linked up with Britoy Co* and so secured a European base. The managing director''s urgent task is to devise a marketing strategy and create his first year''s plan. More than enough information is there to create a demanding, creative, analytical marketing case. Students tend to concentrate on distribution. Use in the distribution or marketing planning sections of marketing course. Excellent examination case (according to students). Note on the British Toy Market (373-044-5) is a necessary adjunct to the (B) (373-044-1) and (C) cases. *Disguised company name.

Settings

Location:
Industry:
Size:
2 large companies
Other setting(s):
1972

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