Subject category:
Strategy and General Management
Published in:
1973
Length: 16 pages
Data source: Field research
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Abstract
Fisher Price has linked up with Britoy Co* and so secured a European base. The managing director''s urgent task is to devise a marketing strategy and create his first year''s plan. More than enough information is there to create a demanding, creative, analytical marketing case. Students tend to concentrate on distribution. Use in the distribution or marketing planning sections of marketing course. Excellent examination case (according to students). Note on the British Toy Market (373-044-5) is a necessary adjunct to the (B) (373-044-1) and (C) cases. *Disguised company name.
About
Abstract
Fisher Price has linked up with Britoy Co* and so secured a European base. The managing director''s urgent task is to devise a marketing strategy and create his first year''s plan. More than enough information is there to create a demanding, creative, analytical marketing case. Students tend to concentrate on distribution. Use in the distribution or marketing planning sections of marketing course. Excellent examination case (according to students). Note on the British Toy Market (373-044-5) is a necessary adjunct to the (B) (373-044-1) and (C) cases. *Disguised company name.