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Compact case
Case
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Reference no. 373-048-1
Authors: Thomas E Milne (University of Glasgow)
Published in: 1973
Length: 4 pages
Data source: Field research

Abstract

At the end of his first year''s trading, Joe Smith''s well located and well run shop seems to have made a comfortable profit. But he is reluctant to take on a second shop and run it through a manager. The essential bookkeeping costs are given, and opportunity costs are indicated. Joe''s brother, an economist, obviously thinks he should get out and do something else. A very short elementary case on opportunity cost, for use very early in a general course with unskilled students.
Location:
Industry:
Size:
Very small
Other setting(s):
1969

About

Abstract

At the end of his first year''s trading, Joe Smith''s well located and well run shop seems to have made a comfortable profit. But he is reluctant to take on a second shop and run it through a manager. The essential bookkeeping costs are given, and opportunity costs are indicated. Joe''s brother, an economist, obviously thinks he should get out and do something else. A very short elementary case on opportunity cost, for use very early in a general course with unskilled students.

Settings

Location:
Industry:
Size:
Very small
Other setting(s):
1969

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