Subject category:
Human Resource Management / Organisational Behaviour
Published in:
1973
Length: 5 pages
Data source: Published sources
Share a link:
https://casecent.re/p/24643
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Abstract
This is the first of a three-case series (473-035-1 to 473-037-1). The series concerns an old established small family owned printing business, studied by action researchers from Ashridge Management College. The series examines the firm undergoing modernisation, over a period of time. It illustrates the problems and obstacles involved in developing an adequate action programme. On the basis of some marketing, production and financial information, the (A) case consists essentially of an outline of the company''s formal leadership, organisation structure and behaviour. The case encourages discussants to place themselves in the position of the action researchers, and formulate recommendations to company management.
About
Abstract
This is the first of a three-case series (473-035-1 to 473-037-1). The series concerns an old established small family owned printing business, studied by action researchers from Ashridge Management College. The series examines the firm undergoing modernisation, over a period of time. It illustrates the problems and obstacles involved in developing an adequate action programme. On the basis of some marketing, production and financial information, the (A) case consists essentially of an outline of the company''s formal leadership, organisation structure and behaviour. The case encourages discussants to place themselves in the position of the action researchers, and formulate recommendations to company management.
Settings
Location:
Industry:
Size:
350 employees, GBP750,000 turnover
Other setting(s):
1964-1966