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Compact case
Case
-
Reference no. 473-035-1
Authors: W R McLennan (The University of Sheffield)
Published in: 1973

Abstract

This is the first of a three-case series (473-035-1 to 473-037-1). The series concerns an old established small family owned printing business, studied by action researchers from Ashridge Management College. The series examines the firm undergoing modernisation, over a period of time. It illustrates the problems and obstacles involved in developing an adequate action programme. On the basis of some marketing, production and financial information, the (A) case consists essentially of an outline of the company''s formal leadership, organisation structure and behaviour. The case encourages discussants to place themselves in the position of the action researchers, and formulate recommendations to company management.
Location:
Industry:
Size:
350 employees, GBP750,000 turnover
Other setting(s):
1964-1966

About

Abstract

This is the first of a three-case series (473-035-1 to 473-037-1). The series concerns an old established small family owned printing business, studied by action researchers from Ashridge Management College. The series examines the firm undergoing modernisation, over a period of time. It illustrates the problems and obstacles involved in developing an adequate action programme. On the basis of some marketing, production and financial information, the (A) case consists essentially of an outline of the company''s formal leadership, organisation structure and behaviour. The case encourages discussants to place themselves in the position of the action researchers, and formulate recommendations to company management.

Settings

Location:
Industry:
Size:
350 employees, GBP750,000 turnover
Other setting(s):
1964-1966

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