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Case
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Reference no. 573-025-1
Subject category: Marketing
Authors: Daniel Tixier
Published by: ESSEC Business School
Published in: 1973
Length: 33 pages
Data source: Field research

Abstract

The case gives details on the French automobile industry, and on Simca from its origins to its takeover by Chrysler. The Company was later renamed Chrysler-France and the case gives details on Chrysler''s management policy concerning its three European subsidiaries. The case also includes brand image studies on Simca and details on its product lines. The case is centered on a decision to be taken on the next advertising campaign.
Location:
Industry:
Size:
FRF3.3 billion sales
Other setting(s):
1972

About

Abstract

The case gives details on the French automobile industry, and on Simca from its origins to its takeover by Chrysler. The Company was later renamed Chrysler-France and the case gives details on Chrysler''s management policy concerning its three European subsidiaries. The case also includes brand image studies on Simca and details on its product lines. The case is centered on a decision to be taken on the next advertising campaign.

Settings

Location:
Industry:
Size:
FRF3.3 billion sales
Other setting(s):
1972

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