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Abstract
A sequence of the organisational steps in an advertising campaign accompanying an overseas exhibition. Used for the Polytechnic postgraduate Diploma courses in International Marketing Mangement, for DMS courses (marketing input) and for Institute of Marketing Diploma.
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Abstract
A sequence of the organisational steps in an advertising campaign accompanying an overseas exhibition. Used for the Polytechnic postgraduate Diploma courses in International Marketing Mangement, for DMS courses (marketing input) and for Institute of Marketing Diploma.