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Case
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Reference no. 573-055-1
Subject category: Marketing
Published in: 1973
Length: 19 pages
Data source: Field research

Abstract

The problem is whether a small new company should be formed to create a new hotel. If so, what standard of hotel? The case analysis relies upon market segmentation and product policy. The accountants'' projections for the scheme are given in full, thus enabling the case to be taught jointly in marketing and accountancy. Useful at the early stages of a marketing or accountancy course. Quality of information is a major issue.
Location:
Industry:
Size:
Very small
Other setting(s):
1968

About

Abstract

The problem is whether a small new company should be formed to create a new hotel. If so, what standard of hotel? The case analysis relies upon market segmentation and product policy. The accountants'' projections for the scheme are given in full, thus enabling the case to be taught jointly in marketing and accountancy. Useful at the early stages of a marketing or accountancy course. Quality of information is a major issue.

Settings

Location:
Industry:
Size:
Very small
Other setting(s):
1968

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