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Compact case
Case
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Reference no. 573-060-1
Subject category: Marketing
Authors: DD Simmons (Further Education Staff College)
Published in: 1973
Length: 5 pages
Data source: Field research

Abstract

A description of the methods by which good public relations are fostered at Hastings College of Further Education. This case may be used either as an example of a vigorous public relations effort or it may be used to provoke an examination of the corporate strategy to be adopted by a college. In the latter case, public relations is only part of the total marketing effort and a consideration of the product market relationship for the college leads to questions about the purpose of the college and the services it offers.
Location:
Industry:
Other setting(s):
1970

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Abstract

A description of the methods by which good public relations are fostered at Hastings College of Further Education. This case may be used either as an example of a vigorous public relations effort or it may be used to provoke an examination of the corporate strategy to be adopted by a college. In the latter case, public relations is only part of the total marketing effort and a consideration of the product market relationship for the college leads to questions about the purpose of the college and the services it offers.

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Location:
Industry:
Other setting(s):
1970

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