Product details

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Case
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Reference no. 572-060-1
Subject category: Marketing
Authors: S R Hill (Aston University); D M Butler (Aston University)
Published in: 1972

Abstract

A department store sited in a downtown location has to operate four main merchandise groups plus a warehouse facility. The Product groups have different characteristics. Objective of case is to measure performance against corporate objectives. Four to five companies are formed and compete for sales and resources.
Location:
Industry:
Size:
Medium
Other setting(s):
1971

About

Abstract

A department store sited in a downtown location has to operate four main merchandise groups plus a warehouse facility. The Product groups have different characteristics. Objective of case is to measure performance against corporate objectives. Four to five companies are formed and compete for sales and resources.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1971

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