Product details

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Abstract

An old established firm in the rope making industry seeks to protect its market in Western South America against threat of prohibition of importation by opening a manufacturing facility in Chile. Students are invited to discover for themslves that the firm has little to offer other than its purchasing know-how, to call into question the value of that knowhow in a phase of changing technology (conversion from natural to manmade fibres) and to seek strategies.
Location:
Industry:
Size:
Medium
Other setting(s):
1964

About

Abstract

An old established firm in the rope making industry seeks to protect its market in Western South America against threat of prohibition of importation by opening a manufacturing facility in Chile. Students are invited to discover for themslves that the firm has little to offer other than its purchasing know-how, to call into question the value of that knowhow in a phase of changing technology (conversion from natural to manmade fibres) and to seek strategies.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1964

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