Subject category:
Marketing
Product 24710 (568-020-1) has no authors
Published in:
1968
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Abstract
This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.
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Abstract
This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.