Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 568-020-1
Subject category: Marketing
Authors: R Raymond (The University of Liverpool)
Published in: 1968
Length: 8 pages
Data source: Field research

Abstract

This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.
Location:
Industry:
Size:
GBP14 million turnover
Other setting(s):
1968

About

Abstract

This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.

Settings

Location:
Industry:
Size:
GBP14 million turnover
Other setting(s):
1968

Related