Product details

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Case
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Reference no. 568-020-1
Subject category: Marketing
Product 24710 (568-020-1) has no authors
Published in: 1968
Length: 8 pages
Data source: Field research

Abstract

This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.
Location:
Industry:
Size:
GBP14 million turnover
Other setting(s):
1968

About

Abstract

This case requires a decision on the best promotional policy for an English departmental store. It describes the present and several alternative policies for establishing markdowns and controlling them at several management levels.

Settings

Location:
Industry:
Size:
GBP14 million turnover
Other setting(s):
1968

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