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Case
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Reference no. 267-030-2
Published by: Cranfield School of Management
Published in: 1967
Length: 15 pages
Data source: Field research

Abstract

A large manufacturer of domestic consumer durables is reevaluating its procedure for assessing capital expenditure projects. In 1965 consultants recommended the use of return on investment. This recommendation had not been implemented and payback was the normal criterion used. This case may be used to discuss the relative merits of ROI, payback and DCF.
Location:
Size:
GBP30 million turnover
Other setting(s):
1966

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Abstract

A large manufacturer of domestic consumer durables is reevaluating its procedure for assessing capital expenditure projects. In 1965 consultants recommended the use of return on investment. This recommendation had not been implemented and payback was the normal criterion used. This case may be used to discuss the relative merits of ROI, payback and DCF.

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Location:
Size:
GBP30 million turnover
Other setting(s):
1966

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