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Case
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Reference no. 566-070-1
Subject category: Marketing
Authors: K Simmonds (Cranfield University)
Published in: 1966
Length: 14 pages
Data source: Field research

Abstract

This is the first of a two-case series (566-070-1 and 566-071-1). The case concerns a competitive bidding problem for a heavy electrical machinery contract. A decision has to be made on whether to submit a bid. The costs of making a bid would be about #10,000.
Location:
Size:
Large
Other setting(s):
1962

About

Abstract

This is the first of a two-case series (566-070-1 and 566-071-1). The case concerns a competitive bidding problem for a heavy electrical machinery contract. A decision has to be made on whether to submit a bid. The costs of making a bid would be about #10,000.

Settings

Location:
Size:
Large
Other setting(s):
1962

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