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Case
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Reference no. 566-075-1
Subject category: Marketing
Authors: RA Gowland (Cranfield University); J D Hobbs (Cranfield University)
Published in: 1966
Length: 12 pages
Data source: Field research
Topics: Product introduction; Marketing strategy
Share a link: https://casecent.re/p/24736
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Abstract

This company has been licensed by an American publisher to launch a new type of adjunctive programming aid to learning. The case poses the problem of how best to market this ''novelty''.
Location:
UK
Industry:
Publishing
Size:
Small
Other setting(s):
1965
Sorry, this product has no related items.

About

Abstract

This company has been licensed by an American publisher to launch a new type of adjunctive programming aid to learning. The case poses the problem of how best to market this ''novelty''.

Settings

Location:
UK
Industry:
Publishing
Size:
Small
Other setting(s):
1965

Related

Sorry, this product has no related items.