Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
Reference no. 500-003-8
Subject category: Marketing
Authors: Josep Franch (Fundación ESADE); Marc Cortes (Fundación ESADE)
Published in: 2000
Length: 33 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.