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Teaching note
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Reference no. 502-010-8
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 4 February 2002
Length: 17 pages
Data source: Published sources
Share a link: https://casecent.re/p/25936
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 502-010-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-011-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 7 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer relationship management
View full details
Compact case
Case
-
Reference no. 502-012-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 5 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-013-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
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Reference no. 502-014-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 8 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-015-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Market strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-016-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 8 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-017-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 502-010-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-011-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 7 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer relationship management
View full details
Compact case
Case
-
Reference no. 502-012-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 5 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-013-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-014-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 8 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-015-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Market strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-016-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); David Q Anderson (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 24 January 2002
Length: 8 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 502-017-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Alexander Karafilidis (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
Topics: Marketing strategy; Customer focus; Customer franchise; Market focus; Segmentation; Customer Relationship Management (CRM)
View full details