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Teaching note
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Reference no. 504-094-8
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Jens Finke (WHU Otto Beisheim School of Management); P Hassanzadeh (WHU Otto Beisheim School of Management); Sebastian Kreft (WHU Otto Beisheim School of Management); M Michel (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2004
Length: 17 pages
Data source: Field research
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Case
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Reference no. 504-094-1
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Jens Finke (WHU Otto Beisheim School of Management); P Hassanzadeh (WHU Otto Beisheim School of Management); Sebastian Kreft (WHU Otto Beisheim School of Management); M Michel (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2004
Length: 12 pages
Data source: Field research
Topics: Hair care, beauty industry; Marketing; 4P (product, price, promotion, place); Distribution strategy; Pricing; Industry analysis; Branch management; Germany; Product management; SWOT analysis (strengths, weaknesses, opportunities, threats); 5 Forces (rivalry, threat of substitutes, buyer power, supplier power, barriers to entry)
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