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Teaching note
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Reference no. 597-005-8
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 24 pages
Data source: Field research
Share a link: https://casecent.re/p/26092
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 597-005-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 13 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. 597-006-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 23 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. 597-007-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 19 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. D597-005-1
German language
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1996
Length: 12 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
View full details
Case
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Reference no. F597-005-1
French language
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1996
Length: 14 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
View full details
Supporting video
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Reference no. 597-005-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 34 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: File size 3.2GB. Click for more information.
View full details
Supporting video
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Reference no. 597-006-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 21 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation of services; Services marketing
Notes: File size 1.94GB. Click for more information.
View full details
Supporting video
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Reference no. 597-007-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 9 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation of services; Services marketing
Notes: File size 769.1MB. Click for more information.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 597-005-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 13 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 597-006-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 23 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 597-007-1
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 19 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. D597-005-1
German language
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1996
Length: 12 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
View full details
Case
-
Reference no. F597-005-1
French language
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1996
Length: 14 pages
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
View full details
Supporting video
-
Reference no. 597-005-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 34 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation; Services; Services marketing
Notes: File size 3.2GB. Click for more information.
View full details
Supporting video
-
Reference no. 597-006-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 21 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation of services; Services marketing
Notes: File size 1.94GB. Click for more information.
View full details
Supporting video
-
Reference no. 597-007-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Length: 9 minutes
Data source: Field research
Topics: Customer focused strategy; Entrepreneurship; Growth through services; Managing a services organisation; Globalisation of services; Services marketing
Notes: File size 769.1MB. Click for more information.
View full details