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Teaching note
Reference no. 603-002-8
Authors: Kasra Ferdows (Georgetown University); Jose A.D. Machuca (Universidad de Sevilla); Michael Lewis (Warwick Business School)
Originally published in: 2003
Version: 25.01.2003
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.