Product details

This supporting video is to accompany the case. The abstract of the case is as follows: The Matra-Renault 'Espace' Alliance case is a business strategy case. It is primarily aimed at discussing the competitive advantage of the Renault Espace minivan, namely a significant product differentiation, gained through technological and organisational innovation. A second step in the case discussion is to question the sustainability of this competitive advantage, now that several powerful competitors (Fiat and PSA on the one hand, and Volkswagen and Ford on the other hand) have teamed up in order to produce and market direct rivals to the Espace people carrier. The case also addresses a third topic, which is the strategic management of alliances uniting competing firms, and the likely outcomes of such partnerships. It is accompanied by a video 'Matra-Automobile and the Espace Adventure' featuring the most important characters of the story: the CEOs of Matra-Automobile and Renault, as well as the Renault Espace and its competitors.