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Teaching note
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Reference no. 586-014-8
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 49 pages
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 586-013-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 7 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Strategic planning; Product policy
View full details
Case
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Reference no. 586-014-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 25 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
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Reference no. 586-015-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 9 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-016-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 7 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-017-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 9 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
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Reference no. 586-018-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 16 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
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Reference no. 586-019-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 11 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 586-013-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 7 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Strategic planning; Product policy
View full details
Case
-
Reference no. 586-014-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 25 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-015-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 9 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-016-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 7 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-017-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 9 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-018-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 16 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details
Case
-
Reference no. 586-019-1
Subject category: Marketing
Authors: Malcolm McDonald (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 11 pages
Data source: Field research
Topics: Budgeting; Business environment; Business objectives; Company performance evaluation; Corporate strategy; Data analysis; Diversification; Industrial marketing; Marketing management; Marketing strategy; Portfolio management; Product introduction; Product policy; Strategic planning
View full details