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Thumbnail image for product with reference number 5-591-074
Rossin Greenberg Seronick and Hill (A), (B), and (C)
Teaching note
-
Reference no. 5-591-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 2 July 1992
Length: 7 pages
Data source: Field research
Share a link: https://casecent.re/p/28053
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-509-S11
Compact case
Rossin Greenberg Seronick & Hill, Inc (A)
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-124
Compact case
Rossin Greenberg Seronick & Hill Inc (A)
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S12
Compact case
Rossin Greenberg Seronick & Hill, Inc (B)
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S13
Compact case
Rossin Greenberg Seronick & Hill, Inc. (C)
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-125
Compact case
Rossin Greenberg Seronick & Hill Inc (B)
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-126
Compact case
Rossin Greenberg Seronick & Hill Inc (C)
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-509-S11
Compact case
Rossin Greenberg Seronick & Hill, Inc (A)
Case
-
Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-124
Compact case
Rossin Greenberg Seronick & Hill Inc (A)
Case
-
Reference no. 9-589-124
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 3 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S12
Compact case
Rossin Greenberg Seronick & Hill, Inc (B)
Supplement
-
Reference no. 9-509-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 2 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-509-S13
Compact case
Rossin Greenberg Seronick & Hill, Inc. (C)
Supplement
-
Reference no. 9-509-S13
Spanish language
Subject category: Marketing
Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 20 May 1993
Length: 4 pages
Data source: Published sources
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-125
Compact case
Rossin Greenberg Seronick & Hill Inc (B)
Supplement
-
Reference no. 9-589-125
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 1 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details
Thumbnail image for product with reference number 9-589-126
Compact case
Rossin Greenberg Seronick & Hill Inc (C)
Supplement
-
Reference no. 9-589-126
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 20 May 1993
Length: 4 pages
Data source: Field research
Topics: Advertising; Business law and ethics; Marketing management
View full details