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Thumbnail image for product with reference number 5-593-052
Workbench Pricing Strategy
Teaching note
-
Reference no. 5-593-052
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 11 January 1993
Length: 21 pages
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-590-115
Workbench Pricing Strategy
Case
-
Reference no. 9-590-115
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 5 July 1991
Length: 21 pages
Data source: Field research
Topics: Furniture; Pricing strategy; Retailing
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-590-115
Workbench Pricing Strategy
Case
-
Reference no. 9-590-115
Subject category: Marketing
Authors: Gwendolyn Ortmeyer (Massachusetts Institute of Technology)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 5 July 1991
Length: 21 pages
Data source: Field research
Topics: Furniture; Pricing strategy; Retailing
View full details