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Teaching note
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Reference no. 5-593-056
Subject category: Case Method and Specialist Management Disciplines
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 23 November 1992
Length: 10 pages
Share a link: https://casecent.re/p/28089
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-593-037
Subject category: Case Method and Specialist Management Disciplines
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 16 pages
Data source: Generalised experience
Topics: Advertising media; Advertising strategy; Competition; Higher education; Location of industry; Nonprofit marketing
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-593-037
Subject category: Case Method and Specialist Management Disciplines
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 16 pages
Data source: Generalised experience
Topics: Advertising media; Advertising strategy; Competition; Higher education; Location of industry; Nonprofit marketing
View full details