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Case
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Reference no. UVA-F-0981
Published by: Darden Business Publishing
Originally published in: 1991
Version: 30 January 2019
Revision date: 11-Feb-2019
Length: 12 pages
Data source: Published sources

Abstract

A Wall Street Journal article states, 'At PepsiCo, Inc, cola was king, but it is quietly being dethroned.' PepsiCo is composed of three lines of business: soft drinks, restaurants, and snack foods. Using data from comparable pure-play companies, the student is asked to compute divisional costs of capital and see if they can be reconciled with the company's reported cost of capital, 11%.
Location:
Industries:
Size:
$17,800 million
Other setting(s):
1991

About

Abstract

A Wall Street Journal article states, 'At PepsiCo, Inc, cola was king, but it is quietly being dethroned.' PepsiCo is composed of three lines of business: soft drinks, restaurants, and snack foods. Using data from comparable pure-play companies, the student is asked to compute divisional costs of capital and see if they can be reconciled with the company's reported cost of capital, 11%.

Settings

Location:
Industries:
Size:
$17,800 million
Other setting(s):
1991

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