Rodale Press (A) - The Case Centre

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Case

Reference no. UVA-BP-0393

Subject category: Strategy and General Management

Authors: Jay Bourgeois (Darden School of Business, University of Virginia); Catharine Anne Elliott (Darden School of Business, University of Virginia); Marcien Jenckes (Darden School of Business, University of Virginia); Daren Samuels (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1998

Version: 2 May 2014

Revision date: 3-Jun-2014

Length: 16 pages

Data source: Published sources

Topics: Change implementation; Family business; Leadership; Power; Strategy formulation; Operations management; Best practices; Operations strategy

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Abstract

Maria Rodale, heir apparent to Rodale Press (Runners' World, Bicycling, Organic Gardening, Prevention Magazine) is about to begin a sabbatical to prepare herself for her as-yet-to-be-determined leadership role. She must consider several challenges: ascertaining her new job and convincing the chairman (her mother) to share power, gaining the confidence of more-experienced senior management, navigating family (shareholder) politics, and charting a new corporate direction and strategy.

Industry:

Media, communications