Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 2 May 2014
Revision date: 3-Jun-2014
Length: 13 pages
Data source: Published sources
Share a link:
https://casecent.re/p/2929
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her 'coming-out' speech and polishes her 90-day plan for how she will 'make her mark'. Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case.
Industry:
About
Abstract
The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her 'coming-out' speech and polishes her 90-day plan for how she will 'make her mark'. Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case.
Settings
Industry: