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Case
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Reference no. UVA-BP-0394
Published by: Darden Business Publishing
Originally published in: 1998
Version: 2 May 2014
Revision date: 03-Jun-2014

Abstract

The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her 'coming-out' speech and polishes her 90-day plan for how she will 'make her mark'. Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case.

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Abstract

The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her 'coming-out' speech and polishes her 90-day plan for how she will 'make her mark'. Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case.

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