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Teaching note
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Reference no. 5-591-058
Subject category: Marketing
Authors: Robert D Buzzell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 18 December 1990
Length: 7 pages
Share a link: https://casecent.re/p/29923
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-591-023
Subject category: Marketing
Authors: Robert D Buzzell (Harvard Business School); Garrett Smith (Bain & Company Netherlands, LLC)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 14 August 1990
Length: 13 pages
Data source: Field research
Topics: Marketing strategy; Multinational corporations; Global marketing; Product positioning; Manufacturing processes; Globalization
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-591-023
Subject category: Marketing
Authors: Robert D Buzzell (Harvard Business School); Garrett Smith (Bain & Company Netherlands, LLC)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 14 August 1990
Length: 13 pages
Data source: Field research
Topics: Marketing strategy; Multinational corporations; Global marketing; Product positioning; Manufacturing processes; Globalization
View full details