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Thumbnail image for product with reference number 5-575-134
Southwest Airlines (A) and (B)
Teaching note
-
Reference no. 5-575-134
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 June 1975
Length: 12 pages
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-502-S11
Southwest Airlines (A)
Case
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Reference no. 9-502-S11
Spanish language
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 29 pages
Data source: Field research
Topics: Advertising strategy; Competitive strategy; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-575-060?Ntk=HEMainSearch&N=0
View full details
Thumbnail image for product with reference number 9-575-060
Southwest Airlines (A)
Case
-
Reference no. 9-575-060
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 26 pages
Data source: Field research
Topics: Public relations; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details
Thumbnail image for product with reference number 9-575-061
Southwest Airlines (B)
Supplement
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Reference no. 9-575-061
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 December 1974
Length: 7 pages
Data source: Field research
Topics: Competition; Marketing strategy
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-502-S11
Southwest Airlines (A)
Case
-
Reference no. 9-502-S11
Spanish language
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 29 pages
Data source: Field research
Topics: Advertising strategy; Competitive strategy; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-575-060?Ntk=HEMainSearch&N=0
View full details
Thumbnail image for product with reference number 9-575-060
Southwest Airlines (A)
Case
-
Reference no. 9-575-060
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 19 February 1985
Length: 26 pages
Data source: Field research
Topics: Public relations; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details
Thumbnail image for product with reference number 9-575-061
Southwest Airlines (B)
Supplement
-
Reference no. 9-575-061
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 1 December 1974
Length: 7 pages
Data source: Field research
Topics: Competition; Marketing strategy
View full details