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Teaching note
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Reference no. 5-576-149
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1976
Version: 01 April 1980
Length: 14 pages
Share a link: https://casecent.re/p/30448
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Supplement
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Reference no. 9-509-S07
Spanish language
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Revision date: 10-May-2019
Length: 15 pages
Data source: Field research
Topics: Public relations; Cost accounting; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
View full details
Supplement
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Reference no. 9-575-135
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Length: 15 pages
Data source: Field research
Topics: Advertising strategy; Competition; Cost accounting; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Supplement
-
Reference no. 9-509-S07
Spanish language
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Revision date: 10-May-2019
Length: 15 pages
Data source: Field research
Topics: Public relations; Cost accounting; Advertising strategy; Marketing strategy; Pricing strategy; Development stage enterprises; Competition
View full details
Supplement
-
Reference no. 9-575-135
Subject category: Marketing
Authors: Christopher H Lovelock (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1975
Version: 21 June 1984
Length: 15 pages
Data source: Field research
Topics: Advertising strategy; Competition; Cost accounting; Development stage enterprises; Marketing strategy; Pricing strategy; Public relations
View full details