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Teaching note
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Reference no. 5-501-052
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School); Judith Maas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 3 January 2001
Length: 20 pages
Share a link: https://casecent.re/p/30533
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-501-015
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 1 November 2000
Length: 37 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. 9-504-P06
Portuguese language
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 1 November 2000
Length: 42 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. 9-505-S11
Spanish language
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 1 November 2000
Length: 39 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-501-015
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 1 November 2000
Length: 37 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 9-504-P06
Portuguese language
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 1 November 2000
Length: 42 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 9-505-S11
Spanish language
Subject category: Marketing
Authors: Susan Fournier (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 1 November 2000
Length: 39 pages
Data source: Field research
Topics: Loyalty; Brands; Brand management; Customer service; Relationships; Branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details