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Teaching note
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Reference no. 5-502-088
Subject category: Marketing
Authors: Rajiv Lal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 6 May 2002
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/30557
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-501-023
Subject category: Marketing
Authors: Rajiv Lal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 27 September 2005
Length: 30 pages
Data source: Field research
Topics: Marketing strategy; Target markets; New product marketing; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. 9-510-S10
Spanish language
Subject category: Marketing
Authors: Rajiv Lal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 27 September 2005
Revision date: 26-Apr-2019
Length: 32 pages
Data source: Field research
Topics: Marketing strategy; Target markets; New product marketing; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-501-023
Subject category: Marketing
Authors: Rajiv Lal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 27 September 2005
Length: 30 pages
Data source: Field research
Topics: Marketing strategy; Target markets; New product marketing; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 9-510-S10
Spanish language
Subject category: Marketing
Authors: Rajiv Lal (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 27 September 2005
Revision date: 26-Apr-2019
Length: 32 pages
Data source: Field research
Topics: Marketing strategy; Target markets; New product marketing; Consumer behavior
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details