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Teaching note
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Reference no. 5-503-006
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 18 June 2003
Length: 8 pages
Share a link: https://casecent.re/p/30561
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-502-053
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Marie Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 17 December 2003
Length: 23 pages
Data source: Published sources
Topics: Customer service; Competition; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-502-053
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Marie Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 17 December 2003
Length: 23 pages
Data source: Published sources
Topics: Customer service; Competition; Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details